ABOUT THE FOUNDER

With over a decade of experience in graphic design and brand storytelling, Haley Davis is the creative force behind FORMÉ. Her career began at the intersection of fine art and function, merging an editorial eye with market-savvy precision to build brands that are not only beautiful, but deeply intentional.

Haley’s background spans luxury real estate, interior design, and creative consulting, giving her a unique lens on how visual identity shapes perception and drives value. She's led branding projects across lifestyle, hospitality, wellness, and retail, always guided by her signature style: elevated, conceptual, and quietly bold.

A Jacksonville-based Realtor and Creative Director, Haley brings both strategic depth and visual clarity to every project. At FORMÉ, she helps founders, artists, and innovators turn abstract ideas into refined identities, with just the right amount of edge.

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